Ceres Organic - Raw Goodness Bars Campaign

Ceres Organic - Raw Goodness Bars Campaign

Raw Goodness Bars are vegan, soy-free with no preservatives. Just the wholesome goodness of real food. The Single-minded Proposition: Ceres Organics Organic Raw Goodness has no ‘nasties’ added. The creative idea is not everything is ‘guilt-free’.

The target audience is young & health conscious women aged between 25-35. The business opportunity for Ceres Organic is to advertise Raw Goodness Bars towards Generation Y via incorporating current affairs in a humorous way.