Sucaryl Campaign

Sucaryl Campaign

Sucaryl is the oldest artificial sweetener to be sold in New Zealand. The product is endorsed by Diabetes NZ because it has no aspartame - a chemical which causes cancer in rats at levels close to the human acceptable daily intake. Sucaryl has not been advertised since the 1990’s. The business opportunity is to relaunch the product with fresh ideas, marketing to their new target market (25-35 Females). The business opportunity to target this group is because they are a health conscious generation.

The different medias used are digital billboard, bus back and print billboard.

Single-minded Proposition: Sucaryl is the only artificial sweetener with no aftertaste. Sucaryl is proven to taste like regular sugar with no bitter aftertaste. ‘Tastes like what you are missing out on’. This assignment was a group project with Shevonee Muthiah. I played the role as the Copywriter.