Ecostore - Carbon Capture™ Pak Campaign

Ecostore - Carbon Capture™ Pak Campaign

Carbon Capture Paks reduce consumer’s carbon footprint as the packaging is made from renewable sugarcane plastic, a much more sustainable alternative to petroleum-based plastic that traps CO₂ from the atmosphere as it grows. This natural process reduces our carbon footprint and helps reduce climate change – and the packs are 100% recyclable.

The aim was to design a campaign which discussed the positives of using Carbon Capture Pak packaging in a clear message. The target audience was organic conscious mothers aged between 25-45. We used a play on words “Our bottles are made from a different plant” to display this message. This assignment was a group project with Aimée Mcmaster.