Kokako Nitro Cold Brew - Branding / Advertising

Kokako Nitro Cold Brew - Branding/Campaign

This ethical coffee roaster and cafe’s signature bird-branded tap was one of the first of its kind in Auckland. The Aotea blend that they currently serve can be described as fruity, floral and creamy. Single Minded Proposition: Nitro Cold Brew is Cold from Start to Finish.

Kokako Coffee is brewed then left to chill overnight for 18 hours. N20 is added to give it its creamy taste. Nitro Cold Brew is then refrigerated until served.

The target market is males aged between 20-35. Our research found that our target market is more engaged by in-store, bus shell and social media advertising. We envision our poster to be using via bus shell and in-store sticks located in cafes / dairies.

Our business strategy was to create a sub-brand. We felt that Korora Nitro Cold Brew needed their own Instagram account; as they have a different personality and target market from the master-brand.

The Ice Cup will be located in Kokako’s Grey Lynn Cafe. It is a glass coffee takeaway cup with an inner sealed rim of water. When placed in the freezer, the water turns into ice. This prevents any ice melting into the customer’s Nitro Cold Brew Coffee. Point of difference from competitors, example: Iced Coffee. This assignment was done in a group project with Samai Azeez.