KidsCoin Campaign

KidsCoin Campaign

KidsCoin is an educational program designed to teach students real world money skills in a fun and practical way in the classroom. The aim is to promote KidsCoin’s free workshop which the children receives a 1-year subscription to the program. This assignment was a group project with Victoria Chen.

Campaign Insight: Completing goals leads to success and satisfaction.

Campaign Idea: The campaign will mimic familiar app games that use ‘Achievement Unlocked’. This is a relatable way to communicate to parents who may have issues with using/understanding technology.

Digital Marketing Media:

KidsCoin’s Facebook page.

Target Market

Low-average income families with children in primary or/and middle school. Parents who want their children to have a financial education. Adults who believe that school needs to teach life skills/more relevant content to what happens in real life. These parents may have fears about preparing their kids for 21st century needs with money, technology as well as schooling.

How it works

Pop up animation advert - when someone swipes to ‘unlock’, it directs them to the KidsCoin’s workshop sign up page. They can also find where the closest free workshop is based on their location setting.

Direct Marketing Media:

Sticker book given after the KidsCoin’s workshop.

How it works

The collectable achievement sticker book is a visual and interactive way of tracking a child’s journey through KidsCoin. When the children have completed an achievement - they can peel the corresponding sticker off to reveal a QR code. When the QR code is scanned, KidsCoin reward points are transferred into the child’s account but can only be redeemed by scanning through the AdultsApp. This encourages the parents to engage with the program and their children’s learning. For parents who are typically fearful of technology – this slow introduction will increase their confidence while awarding their children with extra points.

KidsCoin's Adult App:

- Redeem extra award points through AdultsApp which only the parents have access to.

- To build the parent and child relationship.

- To encourage parents to use and learn new technology.

- For the parents to be involved in the learning of their child and track the progress.

KidsCoin Extension Campaign

Campaign Insight: For children to value money is important. Children worry about their parents, just as much as parents worry about them.

Campaign Idea: Taking case studies of real children dealing with money. Showing the contrast of children who value money and others who are simply not educated yet. (Innocence with money).

Target Market : Low-average income families. Mothers of children in primary or/and middle school.

Media: Facebook posters or/and print posters - at schools, supermarkets and school supplies stores.