Sunwalker Campaign

Sunwalker Campaign

Sunwalker is a new brand of boutique hot sauces. The chillies are grown in Matakana on the Sunwalker farm by Tom Stitchbury. The chillis are hand planted, hand watered and hand picked. The insight we focused on was most handmade items lack in quality. The quality of Sunwalker’s ingredients is what makes the hot sauces so delicious - even these handmade gifts you will love.

For the Facebook advertisement , the theme was based around Father's day. Sunwalker’s target audience is foodie types who value artisan, hand-picked, handcrafted products. Ages between 30-45ish year olds. Our aim is to target these Mums and Dads for a Father’s day promotional campaign. The insight: Fathers are used to getting socks and amateur handmade gifts for Father’s Day. The idea: get Dad something he will actually want. This was a group assignment done with Victoria Chen.